Lead Magnet Ideas
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Purpose/Objective
This article provides information to help you decide
What type of lead magnet you want to create
What type of information your lead magnet should contain
The next steps you want your avatar to take
What you will learn
What type of lead magnets convert the best on each platform
How to decide what your lead magnet should contain and how you can best present the information
How to guide your avatar on the next steps of their journey.
Before You Start
Complete your 1:1:1 and be clear on who you are targeting and the problem you are going to help them solve
Download the Lead Magnet Fact Sheet.
How To
Quick note: Some of these resources were recorded a while back, so you might notice slightly different interfaces or terms than what you see today. But don't worry - while tech changes, good strategy doesn't! The principles and frameworks are as solid as ever.
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Another note:
I use the word "appetiser" in the video which is interchangeable for "lead magnet"
What Success Looks Like
An idea of what kind of lead magnet you will be creating
Different social content ideas to be gathering
