How To Write a Blog
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Purpose/Objective
In this article, Kath gives you the tools you need to be able to create an engaging blog and content for your webpage.
What you will learn
How to structure a blog
How to create a headline that captures peoples attention
Tools you can use during the process
Before You Start
Have a topic you want to write about either a bridge from PBS Framework or a topic directly aligned with your 1:1:1.
How To
DO's and DON'Ts
DOs
Research!
Spend time on the Headline! This is super important to get people intrigued and wanting more
Use bullet points. Bullet points are much easier to digest when spotted throughout longer form copy
Use visual aids throughout your copy – people consume content in different ways, but most people find it off-putting to sit down to a large piece of writing that isn’t broken up by visual aids
Keep your Avatar in mind at all times – if you write as if you are writing a personal message to one person, you may find the process much easier!
DON'Ts
Worry about giving away your special sauce – if potential customers like what they read, they’ll want more from you!
Give up! If you’re having trouble coming up with the content, approach it is small bite-sized chunks – one sub heading at a time. Just make sure at the end to read through and make sure it flows.
Forget the CTA!
What Success Looks Like
Creation of your first blog outline
