Value Statements
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A Value Statement is a simple sentence which accurately summarises who you work with, the key solution you provide and the value your clients experience from working with you. Value statements are a great tool to help you quickly and accurately describe who you are and what you do.
We recommend crafting a simple value statement for your business and using variations of the statement on your social media profiles and pages to ensure your messaging and promise to your avatar is consistent across your business.
What you will learn
How to create your value statement
What not to include in your value statement
How to use your value statement
Before You Start
Make sure you have completed your 1:1:1
Know the value you offer your clients
How To
Quick note: Some of these resources were recorded a while back, so you might notice slightly different interfaces or terms than what you see today. But don't worry - while tech changes, good strategy doesn't! The principles and frameworks are as solid as ever.
Framework for your value statement:
I help <insert type of people you help > do < what you help people do> by doing < how you do it>
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Examples
I help busy women who love to squeeze the juice out of life, release those extra kilos that are holding them back, by giving them a simple, nutrition-packed system to follow.
I help driven people who have lost themselves in life to regain energy to start planning bigger goals for themselves.
What Success Looks Like
A short values statement that aligns with your 1:1:1 and you feel accurately reflects who you are and what you do.
