The Scale of Readiness
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Purpose/Objective
Kath Clarke’s Scale of Readiness Principle is a simple framework you can use to determine to identify the stages of your unique avatars buying cycle and the information your avatar is searching for – to help them identify and solve the problems they are experiencing.
The Scale of Readiness will help you understand how to allocate your marketing energy & budget accordingly so you are focusing on servicing the people who are ready to make a decision with the right content at the right time. No more getting stuck in a ‘long sales cycle’ trying to cashflow in the door!
What you will learn
The Scale of Readiness Principle
How to use the Scale of Readiness in your business
How to identify your avatars 6.9 moment
Before You Start
Make sure you have completed your 1:1:1 Framework
Download the Scale of Readiness Workbook
How To
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Example
Problem Aware
1-3
Business sales and enquires have dropped and they know they potentially have a problem with their marketing.
Solution Aware
4-6
All their competition have invested heavily in digital marketing and they only have a Facebook page which is updated once a week
Know they to look at getting their business online
Ready To Buy
7-10
6.9 Realisation Christmas 3 months away and they have no campaign plans in place. Xmas is when they do 40% of the year’s revenue and know this year they need to market and sell online to make their targets.
What Success Looks Like
You have identified your avatars 6.9 moment
You know what kind of information you can put out in the market to attract avatars who are 7-10’s and ready to buy
