The Problem Bridge Solution Framework (PBS)
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Purpose/Objective
In this article, Kath Clarke introduces her Problem Bridge Solution Frame (PBS).
The PBS Framework is a tool you can use to create social media content ideas and downloads directly aligned to the key pain points your avatar is experiencing.
The goal of the PBS Framework is to create content that bridges the gap between the problem they are experiencing and the solution/outcome they want. The content that you creates will give them the first steps they need to start to solve their problem or paint a vision of a life they could have without the pain they are currently experiencing.
What you will learn
How to take your 1:1:1 and key avatars pain points to create engaging social media topics
Before You Start
Complete your 1:1:1 for your business and have a clear understanding of who you are targeting and the problems you need to solve
Download the PBS Worksheet
How To
Quick note: Some of these resources were recorded a while back, so you might notice slightly different interfaces or terms than what you see today. But don't worry - while tech changes, good strategy doesn't! The principles and frameworks are as solid as ever.
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What Success Looks Like
List of bridges you can turn into social media content
