SEO Basics

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Purpose/Objective

The objective of this article is to provide you with an introduction to Search Engine Optimisation (SEO) and basic practice, to help you improve the searchability and performance of your website on Google.

What you will learn

  • What SEO is

  • How to find keywords and phrases for your website

  • Basic ways you can improve the organic reach of your website

What is SEO?

SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. Search engines scan keywords, meta-data, links and numerous other elements of your site to determine the quality of the information on your site. The better the information, the higher you will rank in the search results. The goal of a good SEO strategy is to make sure you have a clean site filled with high-quality information and links to get recognised and build authority with search engines.

How To

Quick note: Some of these resources were recorded a while back, so you might notice slightly different interfaces or terms than what you see today. But don't worry - while tech changes, good strategy doesn't! The principles and frameworks are as solid as ever.

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What Success Looks Like

  • Ability to locate key search terms your avatars are using

  • Basic understanding of how SEO works and basic things you should have in place on your website

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