Introduction to Google Analytics

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Purpose/Objective

The purpose of this article is to introduce you to the Google Analytics interface and install the pixel on your website.

What you will learn

  • What Google Analytics is

  • How Google Analytics works

  • How to get the pixel code to install on your website

  • How to navigate your way around the Google Analytics interface & create your first view

Before you start

  • Have a website set up and ready to launch

  • Have an active business or personal Google account

How To

Introduction to Digital Analytics

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How It Works

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How To Setup a Google Analytics Account

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Google Analytics Interface & How To Create a Test View

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What Success Looks Like

  • Know how Google Analytics works and navigate your way around it.

  • Know the importance of Google Analytics to improve your traffic and sales.

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