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This article shows you how to analyse the market to assess your competitors and understand:
What product and services others offer
Who their avatars are and how they communicate with them
What free products and services they offer
Potential opportunities or spaces to occupy without products and services
Learn more about design and copy which is common within your industry
You will then be able to use this information to create audiences to market to, to create products/services and get a general understanding of the state of the market.
How to conduct basic market research
How to look at competitors website
How to use Facebook Audience Insights
How to create a Facebook audience
Download the Market Research Workbook
You know who three of your industry competitors are and what they offer
You have created an audience filled with your avatar to market to using Facebook Audience Insights