Your Done-For-You Social Media Solution
at 50% of the cost of an agency
Authority Amplifier
For coaches, consultants, & service professionals whose time is more powerfully spent servicing clients or selling.
Better than a VA, cheaper than in-house
Let's face it, we all know we should be showing up on social media like it's our job (because, well, it kind of is).
But between client work, admin, and trying to have a life, who's got the time to be everywhere at once?
So you've either given up, or tried to outsource it, only to have your brand damaged with copy that doesn't sound like you, and graphic design that's not quite right!
Keep reading - we have created a unique totally Done-For-You solution that meets the
high quality you expect in YOUR voice.
Ideation
Combining the power of my 111 niche workbook, and the Sage script generator, expect a targeted, keyword driven weekly social campaign, that amplifies your uniqueness & authority.
Generation
Forget long meetings, and a whole lot of "we need this from you"... We meet once every two months for a content filming day, and then my team simply executes the content, and sends to you for approval.
Management
After your batch approval of 2 months of content, we create weekly campaigns across your most relevant platforms, including email marketing, social media, YouTube, Google Business & we run your Facebook ad campaign.
Generate 'ready-to-buy' leads
by amplifying your impact & authority
Prospects need around 30 touch points across multiple platforms to trust you enough to take a conversion step, like booking a call or making an enquiry.
As consumers we are bombarded with messaging and options.
As business owners it's our job to reduce the friction to finding and easily utilising your service.
The way to do that is to be omnipresent: Be where your prospect is searching, cut-through with high quality content that adds value, and make the right next step easy to say yes to!
Social Media & Ads
The weekly content produced includes both long & short form posts the correct dimensions for LinkedIn, Facebook & Instagram. These are designed to drive traffic to your website.
CRM
The weekly email to your database is a great way to stay top of mind & nurture your leads and clients. It drives people back to your website to read your blog, and interact with your website - increasing the visitation (and ranking).
Your Website
We will upload an SEO keyword driven blog to your website every week. The blog hosts the embedded YouTube video. Fresh content and keywords each week on your site will increase your search ranking.
YouTube Channel
YouTube is one of the greatest search engines of our time! We will build you an SEO driven YouTube Channel, that links back to your website for leads to take the next step (booking a call/ downloading an opt-in).
Let's plug the holes in your lead
generation bucket!
Did you know only 8% of your audience sees your posts?
That's why regular, multichannel posting is crucial to increase the chances of being seen (even once!)
Our weekly campaign posting process ensures you are building effective touch points, in an integrated system, leveraging the best of each platform.
Here's what you get scheduled for you EVERY WEEK:
Weekly Content piece # 1
Blog post
After working with you to generate a highly relevant video showcasing your expertise, with a touch of story-telling, and some useful actionable info, we use this to create a uniquely worded blog. The blog is in your tone of voice, using your SEO keywords, and key messaging (honestly it's not easy to outsource copywriting - but this methodology makes it super simple for us to nail this for you!)
Purpose
This blog post is used to attract new prospects searching for your services on search engines. Fresh content on your website weekly increases your visibility in the search rankings also.
Weekly Content piece # 2
Weekly email
Email marketing is the #1 way to turn your database of leads and prospects into paying clients. Most businesses think that the 'getting leads' part is enough. It is not. You HAVE to nurture them. We reimagine your video content into a weekly email that promotes your blog/ video - and drives traffic to your website. Whilst not everyone will open your email - the sheer fact you are popping up in their inbox keeps you top of mind for when they have a need you can solve!
Purpose
The email is used to nurture (increasing touchpoints) of your existing prospects and warm them up until they are ready to buy or book an appointment.
Weekly Content pieces # 3-6
Social Media Posts
Each video is used as inspiration to create (in your messaging) four social media posts.
◉ Long form content with a video
◉ Short video or reel
◉ Simple graphic tile with a Quote
◉ Blog post promo
We publish this content to all your social media platforms through our scheduler, after your explicit approval.
Purpose
To build your authority across multiple platforms relevant to your business. The posts are a mix of short and easy to consume, and longer to showcase your expertise in more detail. Some will be consumed within the platform and designed to increase engagement (and feeds algorithm), others push users back to your website to increase traffic (fuelling search ranking).
Weekly Content Piece # 7
Facebook retargeting ad
We create one Meta ad campaign directed at 5-6 audiences on Facebook & Instagram. We design the graphics, and copy - send it to you for final approval, and run the campaign for a week. The budget can be set by you, and can be as little as $1 a day. We are simply buying 'algorithm promotion' among your existing audience. If you want to include new audiences we can increase the budget a little to attract new leads also.
Purpose
Facebook retargeting ads are used to nurture your prospects who are on your Email list, Website Visitors, Watched your previous videos on Facebook and Instagram & Interacted with your Facebook and Instagram pages.
Weekly Content Piece # 6
YouTube video
The video you created is edited by our team to ensure it is professional with a top n tail in you branding. Once you have approved it, we upload it to YouTube, with an SEO keyword driven YouTube Description and eye-catching thumbnail.
Purpose
YouTube is the perfect platform to get more prospects to book appointments in your calendar. It is considered the 2nd largest search engine after Google. Building a YouTube channel as a professional works to increase your rankings in search results, as Google now includes videos in the top 3 results.
AUTHORITY AMPLIFIER PLANS
Plan Inclusions
START-UP AMPLIFIER
$150+GST per week (6 month minimum)
Your Weekly Authority Amplifier is a great way to easily create and schedule content. It’s simple - you provide the video and we create the content back to you in a usable form. You schedule your posts & email and Bob’s your Uncle!
What you get:
One time onboarding meeting, with the 'how-to”.
Then when you submit a video (on-demand), we create:
1 x Blog post
1 x YT video with thumbnail + upload
1 x weekly email content
1 x Long form content video + caption
1 x Short caption no image
1 x graphic quote tile
1 x retargeting ads
Grab your content, schedule away - happy days!
ULTIMATE AMPLIFIER
1500+GST per month (3 month minimum)
Your Monthly Authority Amplifier includes a comprehensive positioning strategy, as well as script generation, all video edits, Australian copywriter edits, and management of scheduling and ads.
What you get:
Video script planning with Sage Script Generator
(8 per filming day)
Video content creation day (1 every 8 weeks)
All videos edited, top n tailed professionally
All copy edited by an Australian professional copywriter
Connection of your social media accounts to our Authority Amplifier scheduler
All posts scheduled on your behalf each week
Email + mailing list programmed & scheduled in your CRM of choice
30min monthly check-ins with Kath Clarke + the strategy team to optimise your strategy and analyse the data.
Full approval control
Discount on headshot photography (for YT thumbnails + quote tiles)
4 x Blog post
4 x YT video with thumbnail + upload
4 x weekly email content
4 x Long form content video + caption
4 x Short caption no image
4 x graphic quote tile
4 x retargeting ads (changed weekly)
(all fully scheduled and managed on your behalf each week after your approval)
Being visible isn't just nice-to-have,
it's a must-have.
I've been there, done that, and got the "I'm-too-busy-for-social-media" t-shirt.
Our done-for-you social media service will make you look like a social media wizard, without you having to pull any all-nighters or sacrifice your sanity managing other people (when it would've' been faster to do it yourself!).
And it will get you results like these:
Are you ready to outsource your social media to an Australian marketing strategist
& her team for VA prices? Follow the steps below...
1
Book a call
It is super simple to get started with the Kath Clarke team for your social media strategy. Simply book a call on the link below, and we will ensure you are a fit (there are a few simple pre-requisites to ensure we can get you the result).
2
Onboarding
If we mutually decide this is a fit for you, we will onboard you to our platform, link up your social media accounts, book our filming date and meet with you about branding and tone of voice.
3
Kick Off
We set a launch date for your social campaigns, and we will send you your first round of content to approve 2 weeks prior to launch, You will continue to approve content 2 weeks in advance (which will take you no more than 10mins a week).