Your Done-For-You Social Media Solution
at 50% of the cost of an agency
Authority Amplifier
For service professionals whose time is more powerfully spent delivering amazing service to your clients.
Better than a VA, cheaper than in-house
Let's face it, we all know we should be showing up on social media like it's our job (because, well, it kind of is).
But between client work, admin, and trying to have a life, who's got the time to be everywhere at once?
So you've either given up, or tried to outsource it, only to have your brand damaged with copy that doesn't sound like you, and graphic design that's not quite right!
Keep reading - we have created a unique totally Done-For-You solution that meets the
high quality you expect in YOUR voice and design.
Ideation
Combining the power of my deep dive into your niche & their problems, and our proprietary tools for script writing, you can expect a targeted, keyword driven weekly social campaign, that gets your content in front of the RIGHT people.
Generation
Forget long meetings, and a whole lot of pushing back work and ideas on to you, our team gets in, nails the brief, and simply executes the content, for your approval weekly.
Management
Once we have approved content we create weekly campaigns across your most relevant platforms, including email marketing, social media, YouTube, Google Business & Meta ad campaigns. We track data, and meet regularly with you for optimisation discussions.
Generate 'ready-to-buy' leads
by amplifying your impact & authority
Prospects need around 30 touch points across multiple platforms to trust you enough to take a conversion step, like booking a call or making an enquiry.
As consumers we are bombarded with messaging and options.
As business owners it's our job to reduce the friction to finding and easily utilising your service.
The way to do that is to be omnipresent: Be where your prospect is searching, cut-through with high quality content that adds value, and make the right next step easy to say yes to!
Social Media & Ads
The weekly content produced includes both long & short form posts the correct dimensions for LinkedIn, Facebook & Instagram. These are designed to drive traffic to your website.
CRM
The weekly email to your database is a great way to stay top of mind & nurture your leads and clients. It drives people back to your website to read your blog, and interact with your website - increasing the visitation (and ranking).
Your Website
We will upload an SEO keyword driven blog to your website every week. The blog hosts the embedded YouTube video. Fresh content and keywords each week on your site will increase your search ranking.
YouTube Channel
YouTube is one of the greatest search engines of our time and Google loves it! We will build you an SEO driven YouTube Channel, that links back to your website for leads to take the next step (booking a call/ downloading an opt-in).
Let's plug the holes in your lead
generation bucket!
Did you know only 8% of your audience sees your posts?
That's why regular, multichannel posting is crucial to increase the chances of being seen (even once!)
Our weekly campaign posting process ensures you are building effective touch points, in an integrated system, leveraging the best of each platform.
Here's what you get scheduled for you EVERY WEEK:
Weekly Content piece # 1
Blog post
After working with you to generate a highly relevant video showcasing your expertise, with a touch of story-telling, and some useful actionable info, we use this to create a uniquely worded blog. The blog is in your tone of voice, using your SEO keywords, and key messaging (honestly it's not easy to outsource copywriting - but this methodology makes it super simple for us to nail this for you!)
Purpose
This blog post is used to attract new prospects searching for your services on search engines. Fresh content on your website weekly increases your visibility in the search rankings also.
Weekly Content piece # 2
Weekly email
Email marketing is the #1 way to turn your database of leads and prospects into paying clients. Most businesses think that the 'getting leads' part is enough. It is not. You HAVE to nurture them. We reimagine your video content into a weekly email that promotes your blog/ video - and drives traffic to your website. Whilst not everyone will open your email - the sheer fact you are popping up in their inbox keeps you top of mind for when they have a need you can solve!
Purpose
The email is used to nurture (increasing touchpoints) of your existing prospects and warm them up until they are ready to buy or book an appointment.
Weekly Content pieces # 3-6
Social Media Posts
Each video is used as inspiration to create (in your messaging) four social media posts.
◉ Long form content with a video
◉ Short video or reel
◉ Simple graphic tile with a Quote
◉ Blog post promo
We publish this content to all your social media platforms through our scheduler, after your explicit approval.
Purpose
To build your authority across multiple platforms relevant to your business. The posts are a mix of short and easy to consume, and longer to showcase your expertise in more detail. Some will be consumed within the platform and designed to increase engagement (and feeds algorithm), others push users back to your website to increase traffic (fuelling search ranking).
Weekly Content Piece # 7
Facebook retargeting ad
We create one Meta ad campaign directed at 5-6 audiences on Facebook & Instagram. We design the graphics, and copy - send it to you for final approval, and run the campaign for a week. The budget can be set by you, and can be as little as $1 a day. We are simply buying 'algorithm promotion' among your existing audience. If you want to include new audiences we can increase the budget a little to attract new leads also.
Purpose
Facebook retargeting ads are used to nurture your prospects who are on your Email list, Website Visitors, Watched your previous videos on Facebook and Instagram & Interacted with your Facebook and Instagram pages.
Weekly Content Piece # 6
YouTube video
The video you created is edited by our team to ensure it is professional with a top n tail in you branding. Once you have approved it, we upload it to YouTube, with an SEO keyword driven YouTube Description and eye-catching thumbnail.
Purpose
YouTube is the perfect platform to get more prospects to book appointments in your calendar. It is considered the 2nd largest search engine after Google. Building a YouTube channel as a professional works to increase your rankings in search results, as Google now includes videos in the top 3 results.
AUTHORITY AMPLIFIER PLANS
Plan Inclusions
BASIC AMPLIFIER
$300+GST per month
(6 month minimum)
If you are comfortable unpacking your own ideas, and turning them into great scripts, and require fewer touch-points in social media, the BASIC is for you. Simply submit an edited 3-7min video (following our online guide) and we will transform your content into a 6 x high quality unique posts for your business.
Submit up to 1 video per month.
What you get from one video:
1 x Blog post
1 x YT thumbnail & description copy
1 x weekly email content
1 x Long form social post
1 x Short form social post
1 x Carousel Post
1 x Reel
1 x Graphic quote tile
1 x Meta Ad Copy
Content is delivered in a google drive ready for you to schedule on your platforms.
START-UP AMPLIFIER
$600+GST per month
(6 month minimum)
The START-UP Amplifier is for those ready to build their authority and omnipresence, but who are happy to do their own scheduling and video editing. This is essentially the same as BASIC, but 4X the quantity of content. The quantity of content is designed to attain the 30 touch points required to break through the algorithm and get you seen organically.
What you get from 4 videos:
4 x Blog post
4 x YT thumbnail & description copy
4 x weekly email content
4 x Long form social post
4 x Short form social post
4 x Carousel Post
8 x Reel
4 x Graphic quote tile
4 x Meta Ad Copy
Content is delivered in a google drive ready for you to schedule on your platforms.
ULTIMATE AMPLIFIER
$1500+GST per month
(6 month minimum)
The ULTIMATE Authority Amplifier includes a comprehensive positioning strategy built from a deep dive on your niche, unpacking your thought leadership and cornerstone content pillars. You will receive comprehensive script generation and edits, video filming and edits, graphic design and management of organic and ad scheduling. We work together to batch create content in the first month, and launch your content strategy from month two.
What you get:
FOUNDATION & CREATION
Niche Deep Dive
Market Positioning & Messaging
IP unpacking (thought leadership discovery)
Video Script Planning
Video Filming Day
Professional Video Editing
SCHEDULING & ANALYTICS
Social Media Content & Ad Scheduling
Broadcast Emails Scheduled to your Database
Full Approval Control
Audience & Engagement Growth Reporting
Monthly Optimisation Meetings
DELIVERABLES PER MONTH
4 x Blog post
4 x YT thumbnail & description copy
4 x Weekly email content
4 x Long form social post
4 x Short form social post
4 x Carousel Post
8 x Reels
4 x Graphic quote tile
4 x Meta Ad Copy
Being visible isn't just nice-to-have,
it's a must-have.
I've been there, done that, and got the "I'm-too-busy-for-social-media" t-shirt.
Our done-for-you social media service will make you look like a social media wizard, without you having to pull any all-nighters or sacrifice your sanity managing other people (when it would've' been faster to do it yourself!).
And it will get you results like these:
Are you ready to outsource your social media to an Australian marketing strategist
& her team for VA prices? Follow the steps below...
1
Book a call
It is super simple to get started with the Kath Clarke team for your social media strategy. Simply book a call on the link below, and we will ensure you are a fit (there are a few simple pre-requisites to ensure we can get you the result).
2
Onboarding
If we mutually decide this is a fit for you, we will onboard you to our platform, link up your social media accounts, book our filming date and meet with you about branding and tone of voice.
3
Kick Off
We set a launch date for your social campaigns, and we will send you your first round of content to approve 2 weeks prior to launch, You will continue to approve content 2 weeks in advance (which will take you no more than 10mins a week).