Ad Creative Essentials
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Purpose/Objective
To gain a clear understanding of what makes a successful ad, the creative components you need to develop, and key considerations you need to take into account when creating your ad copy, headlines, and selecting images for marketing campaigns.
What you will learn
The anatomy of a successful ad
What types of ads you want to show on different platforms
What are the right images to use in your ads
The tone of your headlines to grab the attention of your audiences on the platform they’re on
Before You Start
Make sure you have completed your 1:1:1 and understand who you are marketing to
Set a clear objective for your campaign
Have a clear purpose and call to action for your ad e.g. Click Download to get your free copy of my ebook.
How To
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What Success Looks Like
A successful authentic ad that speaks about you directly to your audience.
